Channel
Channel
Business model
Business model
Anya Hindmarch is a British fine leather good producer focused on women’s handbags.
The challenge
Take over the domestic retail operations of Anya Hindmarch in Hong Kong and Taiwan from a previous agent with less than one months’ notice.
Value added
Secured better retail locations in Hong Kong, and reset the distribution in Taiwan to reflect the proper brand positioning. Assisted the brand on expansion planning elsewhere in the region.
Key achievements
- Ensured business continuity as a going concern in Hong Kong and Taiwan despite short notice
- Provided support to introduce and manage the brand in Singapore as a directly operated store
