Asia's leading omni-channel brand operator, curator and distributor
100% FOCUSED ON THE ASIAN CONSUMER
Bluebell Group is Asia’s leading omni brand curator. Operating across multiple product categories for luxury, premium and lifestyle brands, we are present in 10 markets in Asia. We are the brand behind the brands, since 1954.
100% FOCUSED ON THE ASIAN CONSUMER
Bluebell Group is Asia’s leading omni brand curator. Operating across multiple product categories for luxury, premium and lifestyle brands, we are present in 10 markets in Asia. We are the brand behind the brands, since 1954.
OMNI BRAND CURATION AND OPERATION
For over 65 years we have been building a flexible platform with targeted services and expertise in Asia’s highly diversified landscape. We leverage a network of local know-how, resources and connections for brands to thrive in Asia, with a consumer centric approach.
ASIAN CONSUMER
LOCAL EXPERTS AND STAFF
LOCAL BUSINESS PARTNERS
BRAND PARTNERS
ASIAN CONSUMER
LOCAL EXPERTS AND STAFF
LOCAL BUSINESS PARTNERS
BRAND PARTNERS
PARTNER OF CHOICE IN ASIA
No one understands the Asian consumer quite like Bluebell. We have pioneered both luxury and e-commerce in Asia, and introduced many of the most desirable brands in the region. With 3,800+ employees across 10 markets, we combine local expertise with talented multi-cultural teams, enhanced with continuous integrated training programs LBI – the Luxury Business Institute, and the Retail Academy by Bluebell.
PARTNER OF CHOICE IN ASIA
No one understands the Asian consumer quite like Bluebell. We have pioneered both luxury and e-commerce in Asia, and introduced many of the most desirable brands in the region. With 3,800+ employees across 10 markets, we combine local expertise with talented multi-cultural teams, enhanced with continuous integrated training programs LBI – the Luxury Business Institute, and the Retail Academy by Bluebell.