Channel
Retail
Business model
Distribution
Venchi is an Italian gourmet chocolate brand, it was founded in 1878 in Turin. With 140 years of history, the brand has international recognition with more than 350 chocolate recipes and 90 gelato flavours, and is available in more than 70 countries worldwide.
The challenge
Raise brand awareness and introduce the new retail concept of chocogelateria in new markets, but also develop its digital and travel retail presence.
Value added
Leveraging our relationships with key landlords and advertising media, and using our digital skills and duty free network to develop the brand in both domestic and travel market. Leveraging on our expertise and network in marketing cult luxury brands and extending to the gourmet category to position Venchi as luxury in the local market.
Key achievements
- Opened 2 stores in 1 year in Singapore
- Launched the e-commerce store for duty free purchases in Korea
