Channel
Retail, Webstores
Business model
Distribution
Moschino is an Italian luxury fashion house, specializing in leather accessories, shoes, luggage, fragrances founded in 1983.
The challenge
To introduce the brand into Asia by building brand awareness and setting up a regional retail distribution network
Value added
Leveraging our relationships with the key landlords and advertising media across the region
Key achievements
- Set up a retail distribution network in Korea, Hong Kong, Taiwan, Singapore, Malaysia, and Indonesia
- Launched the brand into China under a JV and subsequently sold to a local Chinese operator
- Managed the Japan business under a JV until sold to a local Japanese operator
